The Boone Economic Development Corporation announced its launch of a refreshed brand identity, which includes a new logo and an improved website to better align with its mission and values.
According to the corporation, the brand refresh is a key component to the corporation’s strategic initiative to better communicate its mission, vision and values by emphasizing the quality of life, living, work and play in Boone County.
The new logo and website have been designed to reflect the corporation’s commitment to building a vibrant and prosperous community by embodying the spirit of innovation and growth that characterizes Boone County, the corporation stated.
According to the corporation, the new website features a user-friendly design to offer easy access to information and resources for businesses, residents and visitors of Boone County with highlighted success stories, business news and opportunities available in the county. Boone Economic Development Corporation CEO Molly Whitehead shared how the brand refresh is expected to impact the transparency of the corporation’s vision and values.
“Our vision is to create a community where people can live, work and play in harmony,” Whitehead said. “Our refreshed brand is a reflection of our ongoing commitment to economic vitality and quality of life in Boone County. We believe this new look and enhanced online presence will help us better connect with our community and attract new opportunities.”
The corporation concluded its statement regarding the brand refresh by focusing on how the branding will help establish a unified identity that resonates with current and prospective residents and businesses, underscoring the county’s strengths and blend of small-town charm and modern amenities.