The following is a letter from Outgoing President & CEO of The Farmers Bank Karen Gregerson on a refresh of their brand.
Dear Customer,
I’m excited to share with you that The Farmers Bank has recently refreshed its brand with a new logo and new look. The move comes as the bank continues its growth in new markets and with new and existing customers.
You may notice that we haven’t changed our name, even though we do serve more than just farmers and agriculture-based businesses. That’s because when we went through the exercise of refreshing our brand, we realized that even our non-agricultural customers are working to grow and cultivate their businesses, their families and their communities. And they deserve a banking partner who can support and strengthen their efforts. As part of our growing community, they’re “Farmers,” too.
So we’re sticking with The Farmers Bank name, and freshening up our look to build some new energy around solving problems and serving with a personal touch. We believe these characteristics are timeless and will carry us through the next 100 years.
The Farmers Bank continues to be locally owned and operated, with 10 banking offices in Clinton, Hamilton and Boone counties. The refreshed brand brings a new logo and color scheme and will be reflected in all customer communications and signage. You’ll see this new look as we roll it out across all of our locations over the next several months.
Thank you for your business, and we look forward to continuing to serve you!
Sincerely,
Christopher Cook is the new Incoming President & CEO